This episode of 'Growth, Brands and More' features host Filiberto discussing the role of AI in foresight and strategic marketing with guests Marco Bevolo and Dennis from ShapingTomorrow. The conversation explores the importance of foresight given current geopolitical and economic uncertainties and how AI can enhance human capabilities rather than replace them. The guests emphasise critical thinking and adaptability in leveraging AI outputs and discuss how AI-generated 'hallucinations' can offer unique creative insights. They also delve into the practical applications of AI for businesses, including synthetic research and future scenario simulations, to better prepare organisations for upcoming challenges. The episode concludes with an emphasis on taking actionable steps from the insights shared to drive business growth and innovation.

00:00 Introduction

01:01 Meet the Guests: Marco and Dennis

03:04 The Importance of Foresight in Today's World

08:29 AI's Role in Foresight and Strategic Thinking

16:28 Challenges and Opportunities with AI

27:51 Future Applications of AI in Market Research and Foresight

47:20 Closing Thoughts

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